Gideon de Kock is a South African street and commercial photographer based in Hong Kong. What began as a way to scratch a creative itch evolved into something far more when he began documenting the streets of Hong Kong with film. With a photography style that has developed from confrontational and candid to more detailed-oriented investigations, Gideon has built a distinct perspective of contemporary urban environments. His skillful framings and compositions magically turn objects into decorative ornaments and elevate the banal.

Gideon’s goal is to put the mundane on a pedestal, giving voice to underappreciated objects and moments. Sometimes comedic and with a hint of philosophy and existentialism, his images try to make sense of the people and things that make up this chaotic world and offer a more sensitive visual representation of Hong Kong. Playing fast and loose with his camera, Gideon’s adaptive style is candid, documentative, and decidedly street.